BYD expands Japan exposure with more EV models, dealership network

Chinese maker challenges market dominated by local players

20240301 BYD Presser

Liu Xueliang, general manager of BYD's sales in the Asia Pacific, speaks during an event in Tokyo on March 1. (Photo by Sayumi Take)

SAYUMI TAKE, Nikkei staff writer

TOKYO -- BYD has announced that it will launch two more electric vehicle models in Japan by 2026, as the automaker hopes to shake up the world's fourth-largest auto market dominated by legacy domestic automakers.

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