BYD uses Shanghai mansion as a boutique to sell high-end cars

Chinese automaker to set up 90 premium outlets by year's end

20231214 U8 in mansion

The Yangwang flagship store in an area of Shanghai that is one of the world's richest. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Chinese electric vehicle powerhouse BYD is embarking on a campaign for its premium Yangwang cars, increasing the outlets specializing in the brand to over 90 nationwide by the end of the year.

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