GUANGZHOU -- Chinese electric vehicle leader BYD may have no choice but to turn to its luxury brands like Denza and Fang Cheng Bao to boost profit margins, amid a relentless EV price war that has seen sales per car drop by 17,000 yuan ($2,350) on the year.
Automobiles
China's BYD eyes luxury brands to boost profit margins
EV price war has dragged down sales per unit to lowest point in 4 years
The BYD Denza D9, one of the automaker's best selling luxury vehicles. (Photo by Shizuka Tanabe)
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