China's BYD launches 3 electric car models in Japan

Automaker hopes to lead in low- and midpriced segments

BYD press conference

BYD on Thursday displayed three EV models, which are also popular in China, that it will launch in Japan. (Photo by Shoichiro Taguchi)

SHOICHIRO TAGUCHI, Nikkei staff writer

TOKYO -- Chinese auto giant BYD said on Thursday that it will start selling electric vehicles in Japan from 2023, hoping that demand will grow in a country where the shift toward greener cars has been slow.

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