China's BYD launches first EV sedan model in Japan

'Game changer' enters market with few EVs: Local subsidiary president

20240625 BYD

BYD Auto Japan President Atsuki Tofukuji stands by a Seal model sedan on June 25: The Seal is the first sedan offered in Japan by the Chinese EV maker. (Photo by Akitoshi Sugiura)

YUICHI SHIGA, Nikkei staff writer

TOKYO -- Chinese electric vehicle maker BYD released a new model sedan in Japan on Tuesday, hoping to raise its profile in a market dominated by domestic automakers.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.