Chinese auto giants to sell hybrid, EV pickup trucks in Thailand

Electrification boom threatens Japan's grip on key market

20240405 GWM

Great Wall Motor unveiled a hybrid model of its Poer brand pickups at the Bangkok International Motor Show, which ends April 7. (Photo by Hiroki Endo)

KENYA AKAMA, Nikkei staff writer

BANGKOK -- Chinese auto giants are poised to challenge Japan's dominance in Thailand's pickup truck market by rolling out hybrid and electric pickups, pointing to upheaval in the Thai automotive industry.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.