Chinese EV makers bring price war to Thailand even as sales sag

Competition in crowded market could spur forays into hybrids

20240506N BYD Atto 3

BYD's revamped flagship Atto 3 electric sport utility vehicle is priced nearly 20% lower than the current model. (Photo by Hiroki Endo)

KENYA AKAMA, Nikkei staff writer

BANGKOK -- The rush of Chinese automakers into Thailand's electric vehicle market is fueling a race to the bottom on prices, but heated competition in a soft market has raised alarms, prompting at least one player to turn to hybrids.

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