TOKYO -- Honda Motor's new plan to sell more electric cars has sparked little enthusiasm among investors, judging by the automaker's share price. Given its chronically low margins on autos, that may come as no surprise.
Automobiles
Could Honda's EV strategy be the cost cutter it needs?
Low margins have weighed on Japanese automaker's share price
Honda unveils a prototype of an electric vehicle in its e:N series in China in November 2021. (Photo by Takashi Kawakami)
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