TOKYO -- Chinese electric vehicle maker BYD is leveraging its cheap, in-house manufactured batteries to break into Japan's market for kei minicars, a field where overseas players have seen little success.
Electric vehicles
BYD takes on Japan's minicar market with cheap, in-house batteries
China EV maker sees 'kei' cars as way to unlock tough market for foreign brands
BYD looks to disrupt Japan's all-electric minicar market, which is currently dominated by Nissan and Mitsubishi. (Source photos by Nikkei, Mitsubishi)
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