TOKYO -- Chinese electric vehicle maker BYD on Wednesday unveiled its kei minicar specifically designed for the Japanese market, as it aims to grow its presence in the country, where EVs have not been as popular as in China.
Electric vehicles
BYD unveils first 'kei' minicar to break open the Japanese EV market
Competition expected to be fierce but rivals set to welcome Chinese maker's debut
BYD Auto Japan President Atsuki Tofukuji introduces the kei minicar Racco at the Japan Mobility Show 2025 in Tokyo on Oct. 29. (Photo by Shintaro Ino)
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