CATL markets itself directly to consumers in rivalry with BYD

Company showroom sports 50 EV brands from Tesla to Xiaomi, all with its batteries

20240813N CATL showroom

CATL's new showroom, which does not sell cars, features models from around 50 global brands. (Photo by Shizuka Tanabe)

SHIZUKA TANABE, Nikkei staff writer

GUANGZHOU -- Electric-vehicle battery giant CATL has opened a showroom in Sichuan province to promote domestic- and foreign-branded autos that use its batteries, stepping up competition with such rivals as BYD in the heated Chinese market.

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