China's BYD touts luxury EVs in ASEAN as rivals crowd in

Denza brand enters Singapore, Cambodia amid challenge from Xpeng, Dongfeng

20241011 BYD1

BYD's Denza D9 luxury electric vehicle model is priced at about SG$300,000 in Singapore, including levies. (Photo by Dylan Loh)

DYLAN LOH, Nikkei staff writer

SINGAPORE -- Chinese electric vehicle giant BYD has launched an offensive to grab market share in Southeast Asia's luxury automobile space, as other rivals from China begin to mount challenges in the region.

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