Chinese EV makers pivot to safety after ban on 'exaggerated' ads

'Intelligent assisted driving' becomes mantra at auto show amid regulatory scrutiny

20250424 Zeekr's 9X

Zeekr's 9X is displayed at the Shanghai auto show on April 24. Geely, the company behind the brand, said it has invested $274 million to build what it calls the world's largest standalone safety testing facility. (Photo by Shinya Sawai) 

WATARU SUZUKI and CISSY ZHOU

SHANGHAI/HONG KONG -- Chinese auto executives are touting safety features during the country's premier auto show this week, after a high-profile crash involving assisted driving technology prompted regulators to clamp down on what they deemed "exaggerated" advertising.

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