EV price war angers Thai BYD owners as buyers wait for more cuts

New incentives for hybrids come as weak demand hits banks and factories

20240729 BYD

Owners of the Chinese electric cars are complaining that new discounts from the company hurt the cars' resale value. (Photo by Shinya Sawai)

FRANCESCA REGALADO, Nikkei staff writer

BANGKOK -- The Thai government may be celebrating the opening of a BYD plant in early July, but owners of the Chinese EV maker's cars are less than thrilled. BYD offered yet more discounts on its Atto 3 SUV this month, in an attempt to maintain its lead in an increasingly crowded market.

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