Honda plans sub-$30,000 EV model for North America

Low price aims to compete with gasoline-powered vehicles as Trump ends incentives

Honda EV Top 2025-01-28

Honda's electric SUV under its new 0 Series is displayed in Las Vegas. The Japanese automaker plans to launch a small EV in North America as part of the lineup. (Photo by Mayumi Tsumita)

AZUSA KAWAKAMI

NEW YORK -- Honda Motor will introduce a new electric vehicle in North America priced below $30,000 by as early as 2026, as the Japanese automaker aims to attract customers after purchase incentives are removed under the current U.S. administration of President Donald Trump.

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