Honda's new EV brand hits road for first time in F1 spotlight

Japan automaker seeks broader customer base ahead of 0 Series release

20250402N Honda Zero

Formula One driver Max Verstappen drove Honda Motor's new 0 SUV in Tokyo on April 2 in the lead-up to the Japanese Grand Prix. (Honda)

SHOYA OKINAGA

TOKYO -- The first entry in Honda Motor's 0 Series of electric vehicles debuted on public roads Wednesday at a Formula One event, as the Japanese automaker builds up to the release of the new brand on which its growth hopes ride.

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