Kia 'aims to become the TSMC of EVs' with customizable van

Uber, DHL show interest in new model as automaker targets commercial demand

20250227N Kia 1

Kia showed off its PV5 customizable van at an event near Barcelona on Monday. (Photo by Nami Matsuura)

NAMI MATSUURA and NA KIYOUNG

SEOUL -- South Korean automaker Kia is looking to tap commercial demand for electric vehicles with a new series of highly customizable vans and other vehicles, hoping to open up a revenue stream as consumer EV demand slows worldwide.

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