TOKYO -- Nissan Motor's goal to drive down the cost of electric vehicles is expected to hinge on a motor magnet it created using inexpensive material.
Rare-earth alloy believed to be key to cutting manufacturing costs by 30%

A Nissan Ariya electric vehicle. The automaker looks to slash the costs of manufacturing EVs to the level of gasoline vehicles by the end of the decade. (Photo by Mizuho Miyazaki)
TOKYO -- Nissan Motor's goal to drive down the cost of electric vehicles is expected to hinge on a motor magnet it created using inexpensive material.