Nissan turns to low-cost samarium-iron motor magnet for EV future

Rare-earth alloy believed to be key to cutting manufacturing costs by 30%

20240604N Nissan EV

A Nissan Ariya electric vehicle. The automaker looks to slash the costs of manufacturing EVs to the level of gasoline vehicles by the end of the decade. (Photo by Mizuho Miyazaki)

SHUHEI OCHIAI, Nikkei staff writer

TOKYO -- Nissan Motor's goal to drive down the cost of electric vehicles is expected to hinge on a motor magnet it created using inexpensive material.

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