Sony-Honda venture launches Afeela EV from $89,900 at CES 2025

Company taking preorders online; signature version priced at $102,900

20250107 Sony Afeela EV Las Vegas

Representative Director, Chairperson and CEO Yasuhide Mizuno of Sony Honda Mobility shows off the Afeela 1 EV at a news conference ahead of the CES tech show on Jan. 6 in Las Vegas. © AP

CHIHIRO ISHIKAWA, Nikkei staff writer

TOKYO -- Sony Honda Mobility (SHM) said Tuesday that it has started taking preorders for its artificial intelligence-equipped electric vehicle, the Afeela, prices for which start at $89,900.

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