Electric vehiclesSubaru retools $9.7bn electrification plan as EV demand slows
Japanese automaker to shift investment toward popular, fuel-efficient hybrids
With about half of the vehicles it sells in the U.S. imported from Japan, Subaru is particularly susceptible to American tariffs. © Reuters
SEIYA OTA
November 11, 2025 06:59 JST
TOKYO -- Subaru will cut investments in electric vehicles and shift more resources to hybrids in revisions to its 1.5 trillion yen ($9.74 billion) electrification plan, as the auto industry grapples with changing consumer tastes and government incentives.