EV makers offer deep discounts as Thai auto market weakens

Oversupply and feeble demand hint at a coming price war

20240326 Bangkok International Motor Show

Car sales in Thailand fell by 26.15% in the first two months of 2024 as 18,000 fewer units were sold than in the year-earlier period. (Photo by Hiroki Endo)

FRANCESCA REGALADO, Nikkei staff writer

BANGKOK -- Signs of economic weakness in Thailand hang over Bangkok's biannual motor show as it opened on Wednesday. Automakers and dealers fear a triple blow to demand from high consumer debt, tighter financing conditions and supply flooding into Southeast Asia's second largest car market.

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