EV price war to heat up as Mitsubishi readies sub-$18,000 car

Cheaper batteries and subsidies put electrics within reach for more customers

20210624N VW EV

A Volkswagen E-Golf electric vehicle. The automaker is just one around the world that is driving down the price of the eco-friendly vehicles. © Reuters

RYOTARO YAMADA, Nikkei staff writer

TOKYO -- The global battle to offer affordable electric vehicles will soon grow more intense as automakers in Japan and Europe prepare to offer cheaper models that can compete with Chinese rivals.

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