AutomobilesGAC, Geely and other Chinese automakers rush to launch EV sports cars
Brand strategy in high-end automobiles mirrors Japan's carmakers in 1960s
GAC Group launched the Hyper SSR, a sports-car type electric vehicle, in October. (Photo by Shizuka Tanabe)
SHIZUKA TANABE, Nikkei staff writer
December 25, 2023 22:04 JST
GUANGZHOU -- China's Guangzhou Automobile Group (GAC) and other automakers are releasing a series of sports car-type electric vehicles, seeking to showcase their high-tech capabilities and strengthen their brand presence in an increasingly competitive EV market.