Honda's made-in-India SUV grabs Japanese drivers with low price

Japanese brand beats Mercedes-Benz and BMW in importing vehicles in April and May

20240722 Honda's new SUV Elevate India

The Honda Elevate goes on display in New Delhi, India, on June 6, 2023. The model was later introduced to Japan as the WR-V. © Reuters

YUICHI SHIGA, Nikkei staff writer

TOKYO -- With its low sticker price, Honda Motor's new made-in-India compact SUV has been such a hit in Japan that the automaker in April and May was crowned the country's top imported vehicle seller.

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