Honda starts selling cars online, highlighting new role for dealers

From Tesla to China's Lynk, carmakers seek deeper customer relationships

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Honda Motor's Honda On online store offers four popular models. The monthly subscription includes the cost of inspections and tax. (Photo courtesy of Honda)

ERI SUGIURA, Nikkei staff writer

TOKYO -- Prompted by the COVID-19 pandemic, consumers are increasingly buying online, even big-ticket items like new cars that they previously purchased only after they had a chance to inspect the merchandise themselves.

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