How big would a Honda-Nissan be in Southeast Asia and India?

Even with Mitsubishi's involvement, the entity would lag the top tier in each market

20241226 Nissan Honda

A merger of two of Japan's most celebrated automakers might not solve the brands' problems in key Asian market, not even if Mitsubishi Motors comes aboard. (Nikkei montage/Source photos by Hirofumi Yamamoto and AP)

SAYUMI TAKE and YUICHI SHIGA, Nikkei staff writers

TOKYO -- Japanese carmakers Honda Motor and Nissan Motor -- and potentially Mitsubishi Motors -- have started merger talks, but data shows the three brands' market share currently lags rivals in Asia's key emerging markets.

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