Hyundai aims to reverse weak EV sales in Japan via online blitz

South Korean automaker teams with CCC for data marketing

20230622N Ioniq 5

Hyundai reentered Japan in May 2022 after a 12-year break, selling its Ioniq 5 electric vehicle and Nexo fuel cell car online. © Reuters

SHIZUKA TANABE, MEGUMI IWANO and KOTARO HOSOKAWA, Nikkei staff writers

TOKYO/SEOUL -- South Korea's Hyundai Motor is stepping up efforts to boost sales in Japan after the automaker's reentry in 2022, partnering with a business well-versed in data marketing to enhance its online presence.

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