Hyundai shifts gears to subscription services with new Ioniq 6 EV

Move marks turning point for automaker's business model as it chases Tesla

20220715N Hyundai Ioniq

A Hyundai Ioniq electric vehicle at a charging station in Seoul. © Reuters

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Hyundai Motor has unveiled a hyper-efficient electric vehicle with the ability to download the latest technologies straight from the internet, a step toward establishing a new business model that allows the automaker to continue making money from its cars after the initial sale.

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