TOKYO -- South Korea's Hyundai Motor on Friday began a test-drive campaign with Japanese convenience store FamilyMart, aiming to draw on the retail chain's familiarity among local consumers as way to connect with potential customers.
Automobiles
Hyundai teams up with Japanese convenience stores to boost EV sales
South Korean automaker seeks direct customer contact in test-drive link with FamilyMart
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Hyundai Mobility Japan CEO Toshiyuki Shimegi, right, hopes to expand customer contact points through the tie-up with Family Mart convenience stores. (Photo by Yurika Yoneda)
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