BANGKOK -- India-based motorcycle maker Royal Enfield is setting up an assembly plant in Thailand next year as it continues its Southeast Asian expansion drive.
British-bred brand looks to win over ASEAN with cult image and low prices
Royal Enfield motorcycles are substantially cheaper than other models in Thailand, where its sales doubled in the last fiscal year. © Reuters
BANGKOK -- India-based motorcycle maker Royal Enfield is setting up an assembly plant in Thailand next year as it continues its Southeast Asian expansion drive.