Japan automakers raise US prices, reaching limit of absorbing tariff costs

Subaru, Mazda also eye increased local production as long-term solution

20250701N subaru dealership

Subaru started raising U.S. prices in June. (Photo by Azusa Kawakami)

Nikkei staff writers

NEW YORK/WASHINGTON/TOKYO -- Nearly three months since the U.S. imposed a 25% tariff on automobile imports, Japanese carmakers are starting to raise prices and preparing to boost American production.

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