Japan automakers start to pass on Trump tariff costs to US consumers

Auto export prices rise for first time in six months as companies change tack

20250820N Car exports

Passenger cars waiting to be shipped to North America. Japanese automakers until recently absorbed the tariffs to keep U.S. retail prices steady. (Photo by Wataru Ito)

SHUNSUKE USHIGOME

TOKYO -- Japanese automakers are passing some of the expense of U.S. tariffs through to American car buyers, a change from their strategy of absorbing the impact, new data shows.

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