Japan's carmakers fight for software engineers in EV, self-driving push

Traditional industry adopts new recruitment practices amid nationwide talent shortage

20250228 Subaru and programming

Japanese car companies are trying a variety of ways to attract software engineers -- from setting up sophisticated offices in city centers to overhauling pay systems -- as they try to catch up with Chinese and American rivals. © Reuters

SAYUMI TAKE

TOKYO -- Japanese legacy carmakers, which have long been vaunted as kings of manufacturing that have no trouble recruiting mechanical engineers, are fighting to woo Japan's computer science experts as the need grows for talent that can swiftly develop electrification and driver-assistance technologies.

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