Japan's EV market sees Mitsubishi team up with top electronics store

Exclusive: Deal with Yamada Denki aims to spark wider demand for electric cars

20230628N Mitsubishi eK X

Mitsubishi Motors will soon sell the eK X minicar through select Yamada Denki electronics stores. (Photo courtesy of Mitsubishi Motors)

KANOKO SAKAMOTO and HIROFUMI YAMANAKA, Nikkei staff writers

TOKYO -- Japan's largest operator of consumer electronics stores will start selling electric vehicles from Mitsubishi Motors again next month, in its latest tie-up with the automaker, Nikkei has learned.

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