Japanese automakers brace for Trump's 'new normal' 15% tariffs

Companies strive to protect domestic production despite hit to profitability

20250808 Japanese Car Tariff

Cars awaiting export at Yokohama port, near Tokyo. The additional tariff imposed by U.S. President Trump poses significant challenges for Japanese automakers. © AP

YUICHI SHIGA

TOKYO -- Japanese automakers are seeking to shore up production in their home country even as U.S. President Donald Trump's tariffs on Japan-built vehicles hit their profitability and force them to strengthen their U.S. manufacturing operations.

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