Jeep, Peugeot maker Stellantis readies broad price cuts in Japan

European firm defies trend of import price hikes to tap market's growth potential

20250430N Jeep

Stellantis will cut the price of the Jeep Avenger in Japan by the equivalent of over $2,000 in a bid to boost sales. (Photo from Stellantis)

SOTA TANAKA

TOKYO -- European automaker Stellantis will on Thursday lower prices in Japan by as much as 500,000 yen ($3,500) for models across six major brands including Jeep and Peugeot, hoping to boost sales as slowing demand for electric vehicles and U.S. tariffs weigh on other markets.

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