Automobiles

Kia looks to double hybrid sales by 2028 amid EV headwinds

South Korean automaker plans $28bn in R&D to cover lost ground

20240422N Kia Carnival

Kia's hybrid Carnival minivan, released in November, earned praise for its power and fuel economy. (Kia)

NAMI MATSUURA, Nikkei staff writer
April 23, 2024 01:47 JST

SEOUL -- Hyundai Motor Group affiliate Kia aims to double hybrid sales by 2028, releasing hybrid versions of existing nine major models as the automaker reconsiders its focus on the competitive electric vehicle market.

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