Long road to profit for China's Nio underscores EV challenges

Company's journey holds lessons for rivals in places such as Japan

20231011CHINA EV NIO

A car on display at Nio's showroom in Berlin, Germany. The Chinese electric vehicle maker has been accelerating in global markets, but is yet to make a profit. © Reuters

SEI MATSUMOTO, Nikkei staff writer

TOKYO -- Chinese electric vehicle startup Nio offers an insightful case study on the typical challenges early-stage EV manufacturers must tackle before starting to make money.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.