Malaysia overtakes Thailand as ASEAN's second-biggest auto market

Sales tax exemptions boost demand for national cars Perodua and Proton

20240514 Toyota dealer office near Kuala Lumpur

A Toyota dealership in Petaling Jaya, near Kuala Lumpur. Malaysia's car sales reached nearly 800,000 in 2023. (Photo by Norman Goh)

ATSUSHI TOMIYAMA and NORMAN GOH, Nikkei staff writers

TOKYO/KUALA LUMPUR -- Malaysia has overtaken Thailand to become Southeast Asia's second-largest auto market, after Indonesia, a major shift in a region that has become a key battleground for Asian automakers.

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