Mazda leverages AI to compete with bigger automakers

Japanese company looks to double administrative productivity by 2030

20251118N Mazda 1

Mazda was 19th among the world's automakers in terms of unit sales in the year ended March 2025. (Photo by Yumi Okura)

HIROTAKE KITAGAWA

HIROSHIMA, Japan -- Mazda Motor is promoting the use of artificial intelligence in administrative and other work, looking to double productivity by 2030 to help the midsized automaker keep up with larger peers with deeper pockets.

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