Mitsubishi Motors faces growing challenges in Indonesia and Thailand

Japanese automaker CEO flags contrasting success in Vietnam and the Philippines

20250722 CEO of Mitsubishi Motors

Mitsubishi Motors President and CEO Takao Kato, left, and Atsushi Kurita, right, the head of the company's Indonesia subsidiary, pose with singer Shabrina Leonita during the global launch of the Destinator SUV in Jakarta on July 17. (Photo by Bobby Nugroho)

NANA SHIBATA

JAKARTA -- Mitsubishi Motors is facing a tough business environment in Indonesia and Thailand but is enjoying robust sales in regional peers Vietnam and the Philippines, according to President and CEO Takao Kato, detailing experiences that reflect the nations' contrasting economic fortunes and the impact of tougher competition from Chinese rivals.

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