Mitsubishi Motors still must confront Chinese rivals, in ASEAN

Japanese automaker eyes stronger dealer ties to maintain its edge in the region

20231030 Mitsubishi Motor

The Mitsubishi D:X Concept. The Japanese automaker that recently announced plans to exit China will continue to face Chinese automakers in its core market, Southeast Asia. (Photo by Mizuho Miyazaki) 

SAYUMI TAKE, Nikkei staff writer

TOKYO -- Japanese automaker Mitsubishi Motors is bracing for competition from its Chinese rivals even as it exits that country due to declining sales as it remains determined to defend its turf in Southeast Asia.

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