Nissan crisis 3.0: Strategic error leads to sales slump in U.S.

Without large cars and hybrids in its range, carmaker resorts to low pricing

20241210 Nissan main image

Nissan is facing managerial difficulties due to sluggish sales in its largest market, the U.S. (Photo by Sae Kamae and Reuters)

SAYUMI TAKE and YUICHI SHIGA, Nikkei staff writers

TOKYO -- A month after Nissan Motor admitted to a slump in business, experts agree the carmaker must revamp its operations in the U.S., where it has struggled to meet changing demands and is regarded as an unremarkable and inexpensive marque.

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