AutomobilesNissan still haunted by Ghosn's strategy of scale in US market
Japanese automaker in uphill battle to cut discounts and revamp brand image
To improve its brand, Nissan Motor is embarking on a surge of new vehicle roll-outs, which will include the IMs electric autonomous sedan. © Reuters
TATSUYA OKADA, Nikkei staff writer
November 13, 2019 03:05 JST
TOKYO -- Nissan Motor's aggressive expansion pursued by former chief Carlos Ghosn continues to burden the Japanese automaker, with hefty sales incentives promoted under his leadership resulting in a precipitous drop in North American earnings for the first half.