Suzuki boss expects rocky road to sub-$15,000 electric minicar

Rising materials costs pose high hurdle even with subsidies and pared specs

Suzuki Motor President Toshihiro Suzuki spoke with reporters at the automaker's headquarters in the central Japanese city of Hamamatsu. (Photo by Toshihide Takeda)

TOSHIHIDE TAKEDA, Nikkei staff writer

January 9, 2023 03:00 JST

HAMAMATSU, Japan -- Keeping the price tag on Suzuki Motor's upcoming electric commercial minivehicle below 2 million yen ($15,000) with subsidies as originally planned will be "difficult," the company's president told reporters recently.