Tariffs spur Mazda to shift US focus toward SUVs, cut smaller models

Japan automaker to add local production, increase sales of CX-70 and CX-90

20250908N Mazda

Mazda Motor plans to refocus its U.S. business on more profitable models, while adjusting imports to deal with American tariffs. (Photo by Arisa Moriyama)

HIROTAKE KITAGAWA

HIROSHIMA, Japan -- Mazda Motor is pivoting toward its larger, more profitable models in the U.S. while attacking costs and dealer incentives as the Japanese automaker grapples with American tariffs.

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