BANGKOK -- Rever Automotive, headed by a member of the family that owns Thailand's well-known Siam Motors Group, has become the exclusive dealer for BYD, giving the Chinese electric vehicle maker an edge to take over the lion's share of the Thai EV market. The rise of this relatively obscure startup poses a serious threat to Japanese and South Korean automakers in the country.
Automobiles
Thailand's auto family backs China BYD's rise in kingdom
Japanese and South Korean carmakers threatened by Chinese brand
Rever Automotive CEO Pratarnwong Phornprabha represents the next generation of the Siam Motors founding family and is a nephew of current group head Phornthep. (Photo by Kenya Akama)
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