Thailand's auto sales fell 26% in 2024, hitting 15-year low

Malaysia's annual figure tops 800,000 for the first time as hybrid demand grows

20250128 BKK Motor show1

The Bangkok Motor Show was held in November 2024. Thailand's auto market is on the wane as a sour economic outlook keeps banks from lending and drivers from buying. (Photo by Yuki Kohara)

ATSUSHI TOMIYAMA, APORNRATH PHOONPHONGPHIPHAT, NANA SHIBATA and NORMAN GOH

TOKYO/BANGKOK/JAKARTA/KUALA LUMPUR -- Auto sales in Thailand in 2024 slowed to their lowest level in 15 years as the industry's slump deepened, contrasting with regional peers Malaysia and the Philippines, where market expanded.

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