Top China car exporter Chery enters Germany via rural Ford dealership

More local tie-ups on the way as hopes high for Jaecoo and Omoda brands

20251103 unveiling omoda

Chery has unveiled its first hybrid cars in a Ford dealership in Neuenburg, northern Germany. (Photo by Jens Kastner)

JENS KASTNER

NEUENBURG, Germany -- It may take the 2,600 or so inhabitants of the northern German village of Neuenburg a while to get used to the new neon signs across from the cemetery.

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