Toyota and Honda reap rewards from U.S. hybrid boom

Japanese automakers reduce dealership incentives on strong sales

20240323N Toyota Camry

Camry hybrids are selling well in the U.S. market. (Toyota)

TATSUO MATSUURA, Nikkei staff writer

TOKYO -- Hybrid vehicles are gaining traction in the U.S. thanks to improved fuel economy, enabling Toyota Motor and Honda Motor to cut sales incentives for popular models in a boost to earnings.

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